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Moonlight white printing lights this dial inspired by New Orleans after dark. Warm flickers of gold glow like the gas lanterns that line the streets of the Vieux Carré.



An homage to New Orleans old and new, Rue Canal pairs vintage Swiss watch design with a twist of Louisiana soul.

On the 800 block of Canal Street, just a few steps off Bourbon Street and perched above the head of the statue of Ignatius Reilly is the old DH Holmes department store clock. For decades, the clock served as something of a local New Orleans landmark but found its immortality in the opening lines of John Kennedy Toole’s celebrated New Orleans epic, A Confederacy of Dunces. Rue Canal’s flared syringe handset, crescent counterweight, and numeral design all took inspiration from the clock.

Rue Canal also features a velvet-finished printed dial in three distinct colorways infused with New Orleans soul: cream evoking a warm summer’s day in the City, night blue representing New Orleans after dark, and streetcar green inspired by New Orleans’ famous green and red streetcars.

The watch is encased in a vintage-inspired 39mm stainless steel case with teardrop-shaped lugs, a hallmark of mid-century Swiss design, and used here to evoke the ornamented tops of the iron gates found throughout the French Quarter.

The heart of Rue Canal is powered by an elaboré grade Sellita SW-210 refined with Côtes de Genève and perlage finishings and can be glimpsed through the watch’s sapphire display caseback.

Our Italian leather strap is colored to further accent the design of each unique colorway and is finished with our own custom-designed “fleur-de-lis” inspired tang buckle.



316L stainless steel with polished bezel and lugs, brushed sides. 39mm diameter, 46.6mm lug to lug, 20mm lug width, 9mm case depth. 5 ATM water resistance.

Velvet finish with printed numerals and minute track. 2N18 Gold printing features on Night and Streetcar dials.

Holmes-inspired syringe handset. Cream and Night dials feature BPW9 lumed handset. Streetcar dial features C3 lumed handset.

Sapphire crystal and display caseback with anti-reflective coating on the underside of the glass.

Polished 316L stainless steel push-pull crown engraved with fleur-de-lis shield logo.

Small grain Italian leather. 20mm width, 70mm/120mm length. Custom “fleur-de-lis” inspired stainless steel tang buckle.

Hand-winding elaboré grade Sellita SW-210. Côtes de Genève and perlage finishings. 19 jewels. Hacking seconds. 42 hour power reserve. Gold finished fleur-de-lis shield logo engraving.

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